万豪旅享家品牌展示中心于近日正式在上海揭幕启用，该中心集品牌文化呈现、本土化创新产品展示及促进合作沟通功能于一体，为业主与合作伙伴打造更加直观、沉浸的品牌认知与业务交流平台。

The Marriott Bonvoy Brand Experience Center has recently officially opened in Shanghai. Integrating brand storytelling, localized innovation showcases, and collaborative communication functions, the center provides owners and partners with a more intuitive and immersive platform for understanding Marriott’s brands and engaging in meaningful business dialogue.

NBD受邀担纲其整体室内设计与艺术策展，其角色已超越传统设计师，更似一位品牌策展人与“标准系统构建者”，旨在为集团业主与伙伴构建一个超越传统的沉浸式对话平台。

NBD was invited to lead the overall interior design and art curation of the project. Its role extends beyond that of a traditional designer, evolving into a brand curator and standards-system builder, creating an immersive platform for dialogue that transcends conventional presentations and interactions.

在这里，万豪的品牌故事通过“城市记忆”艺术墙娓娓道来，创新产品在“破界客厅”中生动呈现，而“赋能舱”则成为思想碰撞的决策空间。好的设计，是让战略被看见，让体验可触摸。这不仅是空间设计，更是一次深度的品牌整合与艺术植入。

Here, Marriott’s brand story unfolds through the “City Memory” Art Wall, while innovative concepts and products are vividly presented within the “Boundaryless Living Room.” The “Empowerment Hub” serves as a dynamic setting for strategic discussions and idea exchange. Great design makes strategy visible and experiences tangible. More than a spatial project, this is a comprehensive integration of brand identity and artistic expression.

这里如同一位时髦艺术家的灵感沙龙，没有传统的固定格局，家具的大胆混搭与艺术品的精心散落，打破部门与思维的界限，激发灵感，塑造艺术策展式的空间。双层动态空间，具备日常与活动两种模式的灵活转换能力，以适应多元的商务场景。

The space resembles the inspiration salon of a contemporary artist. Free from conventional layouts, a bold mix of furnishings and carefully curated artworks dissolves boundaries between departments and perspectives, encouraging creativity and shaping a gallery-like environment. The double-height dynamic space seamlessly shifts between everyday use and event mode, accommodating a diverse range of business scenarios.

特别定制的艺术翻板装置，是空间中的视觉焦点。它将历史的厚重与当代时尚巧妙融合，宾客在移步换景中，自然而然地浸染于万豪的品牌文化当中。

A specially commissioned rotating art installation serves as the visual centerpiece of the space. Blending historical depth with contemporary sophistication, it immerses visitors in Marriott’s brand culture as perspectives shift with every step.

装置通过动态旋转呈现三个核心画面：从“万豪国际”的集团形象，过渡到“品牌矩阵”展示，最终落于上海外滩一江两岸万豪集团旗下品牌艺术油画主题。以动态视觉叙事，清晰传达万豪的品牌架构与宣传理念。

Through dynamic rotation, the installation presents three key visual narratives: beginning with the corporate identity of Marriott International, transitioning to the brand portfolio, and culminating in artistic depictions of Marriott’s brands set against the iconic skyline of Shanghai’s Bund and the Huangpu River waterfront. This evolving visual story clearly communicates Marriott’s brand architecture and vision.

会议室以“城市地图”为视觉骨架，打造出一面“远观是城市肌理、近看见品牌印记”的艺术装置。

Taking the city map as its visual framework, the meeting room features an art installation that reveals different layers of meaning: from afar, it resembles the texture of the city; up close, it unveils the imprint of Marriott’s brands.

洽谈室被定义为“顶级私人收藏艺术家的决策舱”。艺术品与光线的精确引导，不再只是背景，而是激发深层对话的媒介。

The discussion room is conceived as a “decision-making chamber inspired by a distinguished private art collection.” Here, artworks and carefully orchestrated lighting are not merely decorative elements but catalysts for deeper conversations and meaningful connections.

万豪旅享家品牌展示中心旨在通过深度的空间设计与艺术策展，全方位呈现万豪的品牌精神与设计哲学。目前设立了AC欧轩、福朋喜来登、万豪万枫三个精选服务品牌的标准化样板间，集中展示了基于市场需求变化实现的本土化焕新成果实景和品牌最新设计标准系统。

Through immersive spatial design and thoughtful art curation, the Marriott Bonvoy Brand Experience Center fully expresses Marriott’s brand spirit and design philosophy. The center currently features standardized mock-up rooms for three select-service brands—AC Hotels by Marriott, Four Points by Sheraton, and Fairfield by Marriott—showcasing localized innovations driven by evolving market demands as well as each brand’s latest design standards.

AC欧轩客房样板间

AC Hotels by Marriott Mock-up Room

AC欧轩样板间以“新现代主义”为设计原点，超越极简的冰冷，在功能与理性之上融入温度与质感，打造“恰然之居”。空间布局张弛有度，高效工作区与沉思角落并存，回应“洽然之道”——精简于形，细致于心。

Inspired by the principles of New Modernism, the AC Hotels by Marriott mock-up room transcends the coldness often associated with minimalism by introducing warmth and texture into a highly functional and rational environment. The layout balances efficiency and comfort, integrating productive workspaces with contemplative retreats, embodying a philosophy that is minimal in form yet meticulous in detail.

福朋喜来登客房样板间

Four Points by Sheraton Mock-up Room

福朋喜来登样板间以“轻松自在，活力高效”为核心价值，设计以“现代东方感的居住意境”为转译语言，摒弃符号堆砌，通过材质留白与光影层次营造松弛感。客房内皮革元素与原木色、蓝色搭配，以自然舒适感表达品牌经典摩登的特性。

Guided by the brand promise of “Relaxed Comfort, Vibrant Efficiency,” the Four Points by Sheraton mock-up room interprets a contemporary Eastern residential aesthetic. Rather than relying on overt cultural symbols, the design creates a sense of ease through material restraint and layered lighting. Leather accents paired with natural wood tones and shades of blue express the brand’s signature blend of comfort, authenticity, and modern sophistication.

万豪万枫客房样板间

Fairfield by Marriott Mock-up Room

万豪万枫样板间的焕新客房设计融入蓝岭山脉的自然意象与庄园生活的惬意格调，呈现“自然简约之美”。

The refreshed Fairfield by Marriott guestroom design draws inspiration from the natural beauty of the Blue Ridge Mountains and the relaxed elegance of manor living, celebrating the beauty of simplicity inspired by nature.

万豪旅享家品牌展示中心，是NBD设计能力与品牌系统化思维的最佳证明。从整个中心宏观的品牌叙事场域构建，到微观的品牌标准单元（AC欧轩、福朋喜来登、万豪万枫样板间），NBD完成了从“品牌理念解读”到“空间体验构建”再到“标准化系统输出”的全链路服务。

The Marriott Bonvoy Brand Experience Center stands as a testament to NBD’s design expertise and systematic brand-thinking approach. From the creation of a macro-scale brand narrative environment to the development of standardized brand modules represented by the AC Hotels, Four Points by Sheraton, and Fairfield by Marriott mock-up rooms, NBD has delivered a comprehensive service process—from interpreting brand values and shaping immersive spatial experiences to establishing standardized design systems.

从艺术策展的沉浸漫步，到三大品牌样板间的标准解码，万豪旅享家品牌展示中心的更多精彩细节：材质的触感、光影的变幻、空间的节奏等，唯有亲临现场，方能完整感知。无非设计诚挚邀请您预约到访，在这座融合品牌思维与空间美学的灵感容器中，开启属于您的探索之旅。

From the immersive journey of art curation to the decoding of design standards across three distinguished hospitality brands, countless details await discovery at the Marriott Bonvoy Brand Experience Center. The tactile richness of materials, the interplay of light and shadow, and the rhythm of the spaces can only be fully appreciated in person. NBD warmly invites you to visit and experience this inspiring destination, where brand vision and spatial aesthetics converge, and begin your own journey of exploration and discovery.